Mapping the Future of Mobility at APTA

Cubic

At the APTA Conference, one of the nation's premier gatherings for public transit leaders, Cubic Transportation Systems needed to spotlight its advanced mobility solutions for cities and municipalities. The goal was to showcase a broad portfolio while crafting a clear, future-forward narrative that resonated with transit professionals. Working collaboratively through a focused discovery process, we uncovered the key messages and story arc that would guide attendees on an intuitive, immersive journey through Cubic’s offerings.

Services

Concept Development

Design

Custom Build

Rental Exhibit

Interactive Design Built for Impact

The two-story rental exhibit was designed to mirror the experience of a modern transit rider - fluid, efficient, and powered by smart technology. Attendees moved through the space as they would through a connected city, exploring solutions that eliminate friction points between buses, trains, and other transit options. Through compelling storytelling, interactive demonstrations, and a layout that embodied the ease of Cubic’s integrated systems, the exhibit brought innovation to life. The result was a powerful and memorable experience that left transportation leaders with a lasting impression of Cubic’s vision for the future of urban mobility.

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