Blending Style and Strength at CES, Las Vegas

Doria Group

Seamlessly uniting two distinct brands under one roof, this innovative booth design showcased the versatility of California-based Doria Group. The layout was carefully crafted to highlight the company’s dual product lines—X-Doria, a trend-driven collection of smartphone cases and accessories, and Defense, a rugged line of protective gear.

The X-Doria section captured the essence of LA’s boutique retail scene, with sleek displays and vibrant graphics, while the Defense brand commanded attention with an industrial loft-inspired aesthetic. Thoughtfully curated materials, dynamic lighting, and striking visuals ensured that each brand retained its unique identity while contributing to a cohesive, engaging exhibit.

Services
Concept Development
Design
Custom Build
Program Management

Bringing Bold Contrast to Life

Adding to the bold design, a suspended dual-sided sign with projection-mapped lighting served as a striking focal point—until disaster struck.

On the eve of the show, a high-rigged truck collided with the sign, damaging its frame. Undeterred, our team worked through the night, repairing the structure, redesigning graphics, and recalibrating the lighting to restore the original vision. By the time the doors opened, the transformation was seamless—proving that experience, ingenuity, and a dedicated team can turn setbacks into success.

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Blending Style and Strength at CES, Las Vegas