Pairing Bold Design with a Family-First Experience

Perdue

At the heart of the show floor, Perdue Farms’ pet division made a bold impression with a towering 16-foot LED-wrapped farmhouse—an immersive exhibit designed to stop attendees in their tracks. In partnership with Songbear Studios, the vision was clear: create a modern homestead that feels warm, welcoming, and undeniably Perdue. The 30x50-foot open-frame structure blended contemporary farm charm with cutting-edge technology, drawing guests into a vibrant space where innovation meets heart.

From interactive visuals to storytelling moments, the experience was crafted to spark curiosity and invite meaningful conversations around Perdue’s premium, human-grade pet treats.

Services

Program Management

Concept Development

Interactive Media

Custom Fabrication

A Digital Facade with a Heartfelt Interior

Inside, the space came alive with the sights, sounds, and scents of home. A custom kitchen helmed by Chef Chris served flavorful bites made from the same sustainably sourced ingredients found in Perdue’s pet products, while a central community table and cozy “Living Room” encouraged guests to sit, connect, and engage.

The result was more than a booth—it was a brand destination, delivering both emotional resonance and memorable interaction. Perdue’s family-first philosophy was on full display, proving that innovation and authenticity go paw in paw.

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